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The agency’s amazing success started with social media, which they used to build community engagement. Without boosting a post or buying an ad, they grew their Facebook followers from 600 to 94,000 in just five years.
Off-site adoption events became the cornerstone of the agency’s lifesaving strategies. So when the Petco... Read more
The agency’s amazing success started with social media, which they used to build community engagement. Without boosting a post or buying an ad, they grew their Facebook followers from 600 to 94,000 in just five years.
Off-site adoption events became the cornerstone of the agency’s lifesaving strategies. So when the Petco Foundation gave them a $132,500 investment in 2015, they used it to organize 150 off-site adoption events and purchase an adoption vehicle to transport animals.
Front Street Animal Shelter hosts several of these off-site adoption events at surprising locations, like at a fashion show or the Sacramento Ballet – “where the Nutcracker is now known as the Mutt Cracker because a shelter dog is featured in every show,” says Knepp. “I am happy to say there has been a sudden increase in pit bull owners amongst the ballet demographic.”
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